The main advantage is definitively the taste of the product. It is crisp and refreshing, not too sweet and slightly salty. The disadvantage I would say is mainly that it is targeted to a male audience although I find that the taste of the product could appeal to a lot of women, especially ones like me who dislike overly sweet drinks.
*** Improving idea ***
Honestly, this is my favorite alcoholic drink on the Japanese market at the moment and I do not think the product in itself can be improved. I only wish the packaging would make it more appealing to female customers.
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